Inspiration for 'The Leather Bandits'

The Leather Bandits

 

I am creating a launch campaign for the all girl group, 'The Leather Bandits'. All the details are to follow....

Target Audience

Now, the target audience for this 5 person girl group is men aged around 20-50 and for women aged around that sort of age too, but the main focus is for the male audience as you may have guessed by the title and its members. This is its main target audience, but with other huge controversial artists around the world, others may come to enjoy 'The Leather Bandit's' fine music.

Costume

The costume will be a blend of 80s rock groups such as Motley Crue and Whitesnake, 90s girl groups such as the Spice girls and later rock such as Steel Panther, but I also want to incorporate outfit designs from 'LMFAO' with their animal themed pants. Their overall performance outfits will consist of tight, tiger printed leather pants, leather boots, and a brightly coloured leather bra for an increased sexual appeal.

Props

When The Leather Bandits are performing their props will be caged tigers and pumas to show off that effect of sleek and animal print. They will also have different coloured tiger print microphones, but apart from this I dont want this group to have anything else because it will draw the attention away from the act itself and that's what it's about.

Hair

Two out of the 5 women will have shiny pulled back hair looking extremely sleek and the other 3 will have wild 80s rock hair taken from the influences mention before. I want these women to maintain their integrity so their look shouldn't differ drastically over the years to come.

      

Music Video Concept

The Leather Bandits will take inspiration from music videos such as Christina Aguilera in 'Dirty' and Steel Panther videos because they show a variety of different sexual shots and of course, leather. It will also include the tigers and pumas that will be associated with this group, but obviously causing no harm the the animals whatsoever. There will also be a signature dance move created in this group to improve popularity.

Press Release Stories

'NEW LEATHER GIRL GROUP TAKE THE WORLD BY STORM'

Newly formed girl group 'The Leather Bandits' have shocked the music and fashion industry with their controversial style and looks. The newly formed group consists of 5 beautiful women all dressed in what can only be described as animal print leather. These women have released their brand new video 'bump 'n' grind' consisting of exotic jungle cats, such as pumas and tigers, and a brand new type of dancing. The group say they have taken ideas and inspiration from 80s rockers Whitesnake and Motley crue, but also the Spice girls and LMFAO with their looks and style of music. The group are releasing their album next month and hope to grow in popularity throughout the globe.

Choice of an existing song cover

Their choice of song cover is 'No Doubt – Don't Speak' showing off the rock element in the song along with the female singer and also a slight pop element. This song has 'The Leather Bandit' twist on it so will include sumptuous harmonies.

Launching a Campaign

We have been given the task of launching a campaign for an artist that we have created, so here's mine....

Conventions of 'Indie' Music Promotions

History of Music Videos

We began to look at the history of music videos and how they have developed over the years. We started by looking at Elvis Presley - Hound Dog(1956). In this music video we see Elvis the most and everything else is in shot for a combined total of about 20 seconds. The main focus is on him so that is why we see his whole body with his musicians in the background. After Elvis we looked at The Beatles - Hard Day Night(1964) where we see a complete change because this Beatles video shows a narrative film and shows abstract art. This the occurs more in the Strawberry Fields Forever video where an increase in art form is shown.

 

Now we move onto the Jackson 5 - Can You Feel It (1980) where the video has become animated and again has a narrative structure to it. I feel this is where videos start to become 'cheesy' and also a huge amount of special effects has been injected into the video now. We see the special effects coming into place again with David Bowie - Ashes To Ashes(1980) where we see the special effects and CGI focus on Bowie to represent his struggle in life.

A new type of video has now been discovered and produced by the king of pop. Michael Jackson - Beat It, Smooth Criminal and Billie Jean(1982-87) all have a narrative structure that leads into a full dance routine, Michael being at the front of them all for the main attention of course, but now with these videos we begin to watch the dancing rather than pay any attention to the song which is a breakthrough.

Moving on, we see Peter Gabriel - Sledgehammer which is a very cleverly put together using a vast amount of photographs all put together in a slide show to create a video. Then we move away from everything completely and look at Nirvana - Smells Like Teen Spirit (1991) which has gone back to the Elvis conventions of a performance with a high school crowd watching in a gym which was very grunge at the time to show that not all high school kids were the same.

After this we watched Beastie Boys - Sabotage which is essentially a parody video with the band pretending to be police officers in the 1980s, again with this video we pay no attention to the song whatsoever and just watch the video because it is compelling.A complete contrast of this is Take That (1992) where we see black and white colour mixed in with colour video. It is a video that is all about the appeal of women and gay men because of the partial nudity and the sexual caressing of their bodies.

Lastly we watch two Christina Aguilera videos, Beautiful and Dirrty where we see a huge contrast. In one video we're thinking of the sentimental value of the song and shots of her eyes, but in the next video we see her in very little clothing acting in a slut like way, contrasting her audience and also contradicting herself in a way from her previous video.